The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
Wiki Article
To celebrate this technological breakthrough, only 888 confined edition bottles might be produced earning this an unmissable piece of record for collectors.
The result saw glass currently being hand-blown into a teardrop form. For the first time during the brand’s history, the enduring square Johnnie Walker bottle has actually been reformed.
From American bourbon to Scotch whisky, study our handy guideline to the different types of whisky, how they’re built And the way they vary.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to raise the 'collective drink IQ' by expanding general public awareness of the effects of alcohol and supporting dependable ingesting.
The reveal of Johnnie Walker Blue Label Ultra alerts the manufacturer’s commitment to innovation, with hopes that the ground-breaking structure could inspire the greater magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow.
In the midst of its 5 years of exploration, the manufacturer has actually been granted a British isles patent4 also to encourage even further development within the industry – and in a primary for Diageo – a license on the patent will be supplied with a royalty-free foundation to anyone in the world who needs to share in these discoveries.
Johnnie Walker Blue Label Ultra may be the brand’s lightest 70cl Scotch whisky glass bottle to date also to the best of your brand’s understanding and analysis, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design will take bold strides and dares to experiment using a recognised paradigm of luxury.
With less than 888 bottles launched globally, each bottle is separately numbered and offered within a luxurious collector’s situation.
Having said that, the technological innovation doesn't still exist to roll out the Ultra bottle permanently. Diageo hopes that this will change, and has by now been granted a patent to continue progress.
Diageo has mentioned that the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was introduced by a British isles retailer and weighed all around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In combination with this, Diageo has introduced that a royalty-free license to your patent will likely be offered to anybody who wishes to affix Johnnie Walker in its mission. Lindley stated: “Rather then maintain this new awareness close to our upper body, we’re thrilled to offer a royalty-totally free licence to our granted United kingdom patent to the planet.
We learned the lightest, strongest glass bottle you can also make with out compromising toughness is usually a teardrop shape.
In whisky packaging, luxurious usually indicates large—Assume thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker hopes to upend that imagining and embrace the Idea that get more info lithe is high-class.
We have been a global chief in beverage alcohol with An excellent collection of manufacturers across spirits and beer.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, first created in distilleries that have given that shut.
Together with this, for the first time in Diageo’s historical past, a license to our patent for light-weight-weight glass beverage containers will likely be made available with a royalty-totally free basis to all as a method to really encourage development in the broader business.